PRIDEFIT TRAINING & PERFORMANCE
OVERVIEW
To ensure success for this project, I had a conversation with the brand owner, Joe Ferero, to determine his brand goals, target audience, the overall tone of the brand, and important elements that he wanted to be included. Below is a short breakdown:
brand goals:
gaining more clients: workout classes, group training, personal training
AUDIENCE:
active people in the Philadelphia area (all ages, genders, races)
BRAND DESCRIPTOR WORDS:
pride, community, confidence
IMPORTANT ELEMENTS TO INCLUDE:
full body, realistic lion in the logo
