WHAT IS GOPUFF?

Gopuff is a tech start-up that specializes in delivering convenience products to consumers that range from snacks, drinks & ice cream to smoking products, toilet paper & essential household items. Due to being a fast growing & evolving company, there were different phases of rebranding throughout the five years I spent at Gopuff.

NOTEABLE BRANDS/HUMANS:

Pepsi, Ben & Jerry’s, Coca-Cola, MARS, Philadelphia 76ers, James Harden, J Balvin

PAID MARKETING

I spent most of my time at Gopuff working closely with the paid marketing team iterating on my own ads and constantly beating the performance of past versions.

2021 POST REBRAND:

BEFORE REBRAND: EXPLORATION PHASES

REBRAND EXPLORATION 1 (2019)

REBRAND EXPLORATION 2 (2019)

REBRAND EXPLORATION 3 (2020)

REBRAND EXPLORATION 4 (2020)

CAMPAIGNS

TIME TO DELIVER (76ers)

The 76ers partnered with Gopuff during the 2021 season! This campaign was across the span of 3 months during Gopuff’s most recent rebrand, so please note the change in color, font, logo, etc. The campaign included email comms, social posts & stories, a 76ers specific Gopuff bag & t-shirt and other print collateral.

J BALVIN X GOPUFF

Gopuff partnered with the amazing Colombian music artist, J Balvin, to promote the Gopuff app. I had the pleasure of creating 3 custom designed jackets for him.