STARLIGHT ASTROLOGY

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OVERVIEW

Marci, the owner of Starlight Astrology, described that she wanted her brand to feel refreshing, hopeful, and feminine. She wanted to ensure that the brand visuals balanced approachability with a class.

BRAND GOALS:

  • gain client base for routine readings & astrology events

AUDIENCE:

  • mostly women, all ages—hopeful and excited for the future

BRAND DESCRIPTOR WORDS:

  • Healing, Gentleness, Unique, Approachable

IMPORTANT ELEMENTS TO INCLUDE:

  • classic astrology symbolism (stars, sparkles, zodiac symbols, planetary symbols, or moons)

 

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