PRIDEFIT TRAINING & PERFORMANCE
Design/brand system that intertwines attention grabbing reds, and powerful photography.
PrideFit is a gym/training facility that specializes in personalized workouts and physical therapy, based in Northern Liberties, Philadelphia.
BRAND GOALS:
gaining more clients: workout classes, group training, personal training
AUDIENCE:
active people in the Philadelphia area (all ages, genders, races)
BRAND DESCRIPTOR WORDS:
pride, community, confidence
IMPORTANT ELEMENTS TO INCLUDE:
wants a full body, realistic lion silhouette paired with bold typography for the logo
primary use of the color red
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