Design/branding system that balances playfulness with functionality.
Wag the Dog is focused on high quality pet care, dog walking & dog training, based in Philly.

WAG THE DOG

Brand Strategy
Visual Identity
Illustration

BRAND GOALS:

  • gaining more clients: dog walking, pet sitting, pet training

AUDIENCE:

  • pet owners in the Philadelphia area (all ages, genders, races)

BRAND DESCRIPTOR WORDS:

  • Trusting, Loving, Playful

IMPORTANT ELEMENTS TO INCLUDE:

  • dog related imagery (bones, paws, wagging tails, etc) 

CLICK THE ARROWS TO NAVIGATE THE FULL BRAND PROPOSAL

Next

ILLUSTRATION